Intigral x Cheesecake Digital


Monday 6th July, 2020, Dubai: Intigral, a leading provider of digital entertainment and sports in MENA, is pleased to announce further expansion into the gaming and esports space through a partnership agreement with Cheesecake Digital, the leading esports and gaming agency in the Gulf.

Intigral recently introduced gaming content to the DawriPlus platform, in an expansion which will see Arabic-speaking broadcasts of local, regional and international esports and gaming tournaments transmitted on DawriPlus and Intigral’s range of products. Cheesecake Digital will act as a liaison between Intigral and tournament organisers who wish to reach the young Saudi audience through Intigral’s platforms.

“With the global situation imposed by COVID-19, we’ve seen an increase in awareness and viewership of esports and gaming at a time when other activities and events have been restricted. Our recent expansion into gaming content will be further enhanced by the tournament broadcasts we will be bringing to the platform which will enable Saudi users to have the best of both sports and gaming content,” commented Karim Saade, Head of Marketing at Intigral.

Philip Wride, CEO Of Cheesecake Digital, added that “DawriPlus has an audience desired by both brands and tournament organisers, and working with Intigral enables us to support local and international tournament organisers. Our aim is to raise awareness of tournament organisers and the amazing content they produce by providing a platform where they can immediately access and engage an important audience in the region. For brands, this agreement presents an opportunity to align with local and international content that resonates with the target audience while also ensuring that DawriPlus is a central destination for the best gaming content.”

Through the partnership, Intigral and Cheesecake Digital will help international tournament organisers localise their broadcasts for DawriPlus while unlocking new sponsorship and advertising inventory from the region. Bespoke assets and inventory will also be created, enabling brands to connect with gamers on the DawriPlus platform in new and exciting ways.



About Intigral

Intigral is a leading digital entertainment company in the MENA region. It provides digital solutions via its “Dawri Plus” and “Jawwy TV” entertainment platforms.

Dawri Plus platform provides an interactive streaming service for football matches and other sports and is the highest-rated and most-watched TV channel in its category, thanks to a unique viewing experience that can be accessed anytime and anywhere.

Jawwy TV offers the latest movies, series, and top premium and free-to-air TV channels which can be accessed either via smart devices or at home via a special Jawwy Home box. The platform offers over 20,000 videos that encompass top Arab and global productions including series and movies, in addition to a large library of exclusive and original entertainment content as well as movies brought to you immediately after their screening in theatres.

Through Jawwy TV, viewers can enjoy an exceptional experience watching various programs in HD without any breaks or advertisements. It also offers subtitles and dubbing in multiple languages. Jawwy TV streaming services can be enjoyed via the Jawwy Home device or through iOS and Android devices and Chromecast features.


About Cheesecake Digital

Cheesecake Digital is a 360-degree esports and gaming marketing agency with over 19 years’ experience in the industry. Specialised in guiding brands, rights holders, governments, and event organisers through the complexities of the esports and gaming space Cheesecake Digital has offices in the UAE and the UK and is supported by a global network of partners.

For more information please visit

Philip Wride