Brief: Cheesecake Digital consulted for Square Enix on their Free-2-Play title Nosgoth – a game pitting humans against vampires in the world previously created in the Soul Reaver games. As part of this engagement Square Enix tasked Cheesecake Digital with building and hosting the Nosgoth event presence at Dreamhack in Sweden and Multiplay’s iSeries event in Coventry.
Objective: Enable gamers to get “hands on” with Nosgoth and experience the thrills of play. Distribute Beta keys to event participants to boost online player numbers.
We liaised with both event organisers (Dreamhack and Multiplay) to define the stand “look-and-feel” for each event. We then sourced the necessary equipment and over the course of each event completed the setup, hosting and deconstruction of the stands.
To draw gamers to the stand we hosted small tournaments and at the Multiplay event this also consisted of a Nosgoth exhibition match on the event Main Stage that was broadcast live across the internet.