If you are a brand looking to engage the 18-35 demographic then esports can be a great fit. Research suggests that esports fans have a more positive perception of brands who authentically integrate themselves into the esports space.
In the past few years non-endemic brands from the automotive, insurance, FMCG, banking and fashion industries have got involved in esports. Esports has provided them with an opporunity for improved engagement when compared with traditional display advertising and many are now signing multi-year activation and sponsorship agreements.
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