If you are a brand looking to engage the 18-35 demographic then esports can be a great fit. Research suggests that esports fans have a more positive perception of brands who authentically integrate themselves into the esports space.

In the past few years non-endemic brands from the automotive, insurance, FMCG, banking and fashion industries have got involved in esports. Esports has provided them with an opporunity for improved engagement when compared with traditional display advertising and many are now signing multi-year activation and sponsorship agreements.

HOW WE CAN HELP YOUR BRAND

Cheesecake Digital - Our services for Brands

 

ESPORTS STRATEGY WORKSHOP

We offer half-day educational workshops helping you understand esports all the way to intense 2-day strategy workshops helping you define a specific esport strategy for your brand.

 

BRANDS WE’VE WORKED WITH

Intel logo

 

Intel logo

CASESTUDY: INTEL

In 2008 Intel UK asked us to help them promote their new Core 2 Extreme chipset to hardcore gamers in the UK. We created a plan to both engage gamers and promote the C2E products with impressive results.