How esports is supporting brands and rights holders through COVID-19

Esports has had a turbulent time due to COVID-19, the global pandemic spreading across the world. Several events, like in sport, have been forced to postpone activities until later in the year or be cancelled completely. Others, such as Riot’s leagues for League of Legends have moved from studio broadcasts to online matches in a bid to complete their seasons.

However, there have been some positives with brands and rights holders turning to esports as a solution. With no physical sporting activities […]

2020-03-27T14:10:51+00:00March 27th, 2020|Esports|

Esports fan audience showing rapid growth and esports a core activity in UAE

Data from Nielsen Sport & Entertainment suggests that the fan audience of esports continues to grow at a rapid pace.

For their Esports Playbook 2019 they interviewed 1000 esports fan aged 16-49 from different countries to determine the percentage of new fans. The chart below shows the percentage of new fans within the past year.

Nielsen - Esports Fan Growth 2019

Source: Nielsen, The Esports Playbook 2019, survey samples = 1,000 esports fans aged 13-40. “Percentage […]

2020-02-27T07:15:36+00:00February 27th, 2020|Esports|

Are we starting to see a shift to commercial player transfers in esports?

Players transfers between esports teams have been happening for a long time. Most top teams now include buy-out clauses in the contracts with their players as a natural part of this. In the context of this article “commercial” is related to the business value derived from a transfer and transaction. Looking at other sports and the media reports on jersey sales and merchandise we can see that the commercial value of transfers is a valid consideration.

Reports of a new team of […]

2020-01-26T05:19:32+00:00January 14th, 2020|Esports|

Middle East Year In Review – 2019

2019 has been a big year for esports in the Middle East. We’ve seen local servers, more publishers and larger events come to the region and give players a reason to keep playing. In this article we take a snapshot look at some of the key things that happened in 2019.


2019-12-18T12:33:37+00:00December 18th, 2019|Esports|