Esports campaigns continue to grow in size and variety as more brands enter the space. The challenge we all face is how to support and nurture new brands into the space when brand characteristics and objectives differ.

In the past year we’ve seen more involvement from Automotive brands like Toyota and Honda. They have opted to go wider than just logo placement with an emphasis on relevant content. This is great and it makes sense for globally recognised brands. Any esports fan […]

In this article we look at lead generation in esports and how brands can utilise different parts of the esports ecosystem.

Introduction

During recent esports conversations with a financial services company one of the objectives they mentioned was lead generation. Many brands moving into esports  are looking for brand awareness so this was a different challenge.

With the main products being credit cards, loans and mortgages the target audience is of a specific shape and size – those over 18.

Following this conversation we sat […]

We’re often asked about Influencer and Streaming campaigns and what the ROI from streaming really is.

In this post we provide simple calculations to help you determine your own ROI from streaming and how it compares to traditional banner or display advertising.

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Data in esports is becoming a hot topic as more brands, investors, broadcasters and traditional sports teams move into the space. From the more traditional sports world there are established practices and benchmarks around customer and user data.

Sports teams understand who has bought a season ticket and whether they are a repeat purchaser. Some of that data may be shared with brands or partners enabling them to cross-reference with their own ecommerce purchases.

Investors know the value of data and that’s why […]

We know that creating an esports marketing campaign can be tough and that’s why we’ve provided a handy checklist. “The 10 parts of an esports marketing campaign” can be used as a printout or circulated to the wider project team. This will ensure everyone is on the same page and covering the key areas.

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