In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update.
This evolved over time so adverts could be dynamically inserted into a game and displayed to the players. This process made life easier for advertisers and brands but it was still very costly.
We’ve now reached a point where brands and advertisers have alternatives. Rather […]