Integro are an insurance broker who have expanded into the world of esports over the past year. With policies for event organisers, teams and brands their objective is to provide a level of stability and support.
Some of the policies they offer include Cancellation Insurance for event organisers. This supports event organiers in case their event is cancelled. There’s also policies for Equipment Insurance and Prize Indemnity Insurance.
The teams side […]
Esports campaigns continue to grow in size and variety as more brands enter the space. The challenge we all face is how to support and nurture new brands into the space when brand characteristics and objectives differ.
In the past year we’ve seen more involvement from Automotive brands like Toyota and Honda. They have opted to go wider than just logo placement with an emphasis on relevant content. This is great and it makes sense for globally recognised brands. Any esports fan […]
In this article we look at lead generation in esports and how brands can utilise different parts of the esports ecosystem.
During recent esports conversations with a financial services company one of the objectives they mentioned was lead generation. Many brands moving into esports are looking for brand awareness so this was a different challenge.
With the main products being credit cards, loans and mortgages the target audience is of a specific shape and size – those over 18.
Following this conversation we sat […]
We’re often asked about Influencer and Streaming campaigns and what the ROI from streaming really is.
In this post we provide simple calculations to help you determine your own ROI from streaming and how it compares to traditional banner or display advertising.
Data in esports is becoming a hot topic as more brands, investors, broadcasters and traditional sports teams move into the space. From the more traditional sports world there are established practices and benchmarks around customer and user data.
Sports teams understand who has bought a season ticket and whether they are a repeat purchaser. Some of that data may be shared with brands or partners enabling them to cross-reference with their own ecommerce purchases.
Investors know the value of data and that’s why […]