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Arabic Streaming Summary – 8th September 2019

After a little break over the summer we’re back with another Arabic streaming summary. This report is for the week of 8th September.

PUBG Mobile hasn’t shifted on Youtube

Although we took a short break PUBG Mobile hasn’t. It is still the game being streamed by the majority of the top 10 streamers on Youtube.
Most of the familiar names are still in the top 10 with a few changes. Mohamed Adel is a new name and represents Egypt. For the UAE we have […]

2019-09-17T08:48:23+00:00September 17th, 2019|Arabic Streaming|

Partner Spotlight – Integro

IntegroIntegro are an insurance broker who have expanded into the world of esports over the past year. With policies for event organisers, teams and brands their objective is to provide a level of stability and support.

Some of the policies they offer include Cancellation Insurance for event organisers. This supports event organiers in case their event is cancelled. There’s also policies for Equipment Insurance and Prize Indemnity Insurance.

The teams side […]

2019-08-20T07:47:21+00:00August 20th, 2019|Digital Marketing|

Esports Campaigns: Global vs. Local

Esports campaigns continue to grow in size and variety as more brands enter the space. The challenge we all face is how to support and nurture new brands into the space when brand characteristics and objectives differ.

In the past year we’ve seen more involvement from Automotive brands like Toyota and Honda. They have opted to go wider than just logo placement with an emphasis on relevant content. This is great and it makes sense for globally recognised brands. Any esports fan […]

2019-08-13T09:55:04+00:00August 13th, 2019|Digital Marketing|

Saudi Event Show – We’re presenting about esports

Saudi Event ShowThe Saudi Event Show is being hosted at the end of September and we’re pleased to confirm that we’ll be attending and presenting. The show is aimed at event organisers and suppliers who operate across different verticals.

Our presentation will be focused on esports and will give some insight into what makes an esports event. We’ll also be providing guidance on what event organisers need to consider when […]

2019-08-13T09:55:42+00:00August 13th, 2019|Uncategorized|

Lead generation in esports – 4 ways to capture data

In this article we look at lead generation in esports and how brands can utilise different parts of the esports ecosystem.

Introduction

During recent esports conversations with a financial services company one of the objectives they mentioned was lead generation. Many brands moving into esports  are looking for brand awareness so this was a different challenge.

With the main products being credit cards, loans and mortgages the target audience is of a specific shape and size – those over 18.

Following this conversation we sat […]

2019-08-13T09:56:27+00:00August 6th, 2019|Digital Marketing|