Data from Nielsen Sport & Entertainment suggests that the fan audience of esports continues to grow at a rapid pace.
For their Esports Playbook 2019 they interviewed 1000 esports fan aged 16-49 from different countries to determine the percentage of new fans. The chart below shows the percentage of new fans within the past year.
Source: Nielsen, The Esports Playbook 2019, survey samples = 1,000 esports fans aged 13-40. “Percentage […]