Lead generation in esports – 4 ways to capture data

In this article we look at lead generation in esports and how brands can utilise different parts of the esports ecosystem.


During recent esports conversations with a financial services company one of the objectives they mentioned was lead generation. Many brands moving into esports  are looking for brand awareness so this was a different challenge.

With the main products being credit cards, loans and mortgages the target audience is of a specific shape and size – those over 18.

Following this conversation we sat […]

2019-08-13T09:56:27+00:00August 6th, 2019|Digital Marketing|

Arabic Streaming Summary – 22nd July 2019

Having been running these summaries for a couple of weeks it’s now possible to identify the most consistent streamers. Making the commitment to stream regularly and engage with an audience is not easy so it shows that gamers in the Middle East are starting to identify opportunities to build a reputation and a following.

PUBG reclaims bulk of Top 10 on Youtube

PUBG Mobile returned this week on Youtube with 5 of the top 10 playing and another 2 playing the PC version. […]

2019-08-13T09:57:42+00:00July 31st, 2019|Arabic Streaming|

An introduction to FIFA esports

FIFA Esports has changed a lot over the past few years where the FIFA Interactive World Cup has evolved into the Global Series and FIFA eWorld Cup.

This article provides an overview of the current Global Series structure. It details the in-game aspects, the international tournaments and the route to becoming eWorld Cup Champion.

FIFA 19 Global Series Structure

FIFA Ultimate Team (FUT) in-game structure

FIFA Ultimate Team (FUT) is a mode inside the FIFA game […]

2019-08-13T09:58:17+00:00July 28th, 2019|FIFA Esports|

Arabic Streaming Summary – 15th July

Fortnite and PUBG Mobile reclaim the majority of the ranking positions this week but we see a change of focus on Youtube.

Youtube has more Fortnite streamers than PUBG

Looking through the top 10 and a longer list of streamers on Youtube this week was definitely a week for Fortnite. 6 of the top 10 streamers were playing Fortnite with the other 4 playing PUBG.
The usual suspects are there with Aeod 1407 topping the list playing PUBG while Haman391 is there playing Fortnite. […]

2019-08-13T09:59:02+00:00July 22nd, 2019|Arabic Streaming|

Arabic Streaming Summary – 8th July 2019

The latest update to Grand Theft Auto made a splash this week as several Fortnite streamers on Twitch switched to GTA.

PUBG still strong on Youtube but GTA makes an impact

Aeod 1407 kept the top spot this week with PUBG while Jordanian streamer NHSN Fox kept second place thanks to his 97 hours of streaming and 45K Total Hours Watched. This is fewer hours streamed but more hours watched than last week. Haman391 made the list again with his 2-hour stream and […]

2019-08-13T10:01:42+00:00July 16th, 2019|Arabic Streaming|