In this article we look at lead generation in esports and how brands can utilise different parts of the esports ecosystem.
During recent esports conversations with a financial services company one of the objectives they mentioned was lead generation. Many brands moving into esports are looking for brand awareness so this was a different challenge.
With the main products being credit cards, loans and mortgages the target audience is of a specific shape and size – those over 18.
Following this conversation we sat […]