Customware watches come to esports

Over the past year customware in esports has been on the rise with sports apparel brands expanding into the space. There have been collaborations between apparel brands and tournament organisers, esports teams and streamers.

More recently we’ve seen accessories become the latest ground for collaboration. Fnatic, one of the world’s leading esports teams, recently created a custom-designed Gucci watch. For tournament organisers we’ve seen BLAST create a custom timepiece with TW Steel.


Fnatic Gucci Watch


With […]

2020-06-28T10:55:18+00:00June 28th, 2020|Esports|

How to prepare for esports events after COVID-19

Esports events have been impacted by COVID-19 with many being cancelled or transitioned to online. As restrictions begin to ease there will be a return to hosting physical events. In this article (and the accompanying checklist) we provide some guidance on how to prepare and what to consider.

Historically team tournaments would have players sitting in a row of 5 or 6 depending on the game choice. League of Legends, CS:GO, DOTA2 and many of the other top esports titles use a […]

2020-06-03T09:06:13+00:00June 3rd, 2020|Esports|

In-game advertising adapts to leverage growth in viewership

In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update.

This evolved over time so adverts could be dynamically inserted into a game and displayed to the players. This process made life easier for advertisers and brands but it was still very costly.

We’ve now reached a point where brands and advertisers have alternatives. Rather […]

2020-05-31T06:41:30+00:00May 31st, 2020|Digital Marketing|

Esports for Employee Engagement

Esports for Employee Engagement is a topic we’ve seen more of over the past few months due to COVID-19. The current global situation is especially changing for those who operate physical event businesses. One of those is Corporate Sports in the UAE. They normally operate physical sports tournaments for corporate employees as part of Employee Engagement and Employee Wellbeing programs. Due to the restrictions on sports events they had to postpone a number of their planned activities. […]

2020-05-04T07:32:59+00:00May 4th, 2020|Esports|

Infographic – MENA Game Streaming in March 2020

As we wrote at the start of the year one of our objectives was to produce quarterly reports on the state of gaming streaming in MENA. We’re now pleased to make this report available and provide a picture of how viewership has changed during March 2020 due to COVID-19.

The report looks at comparisons between Twitch and YouTube, the game preferences for the top 10 YouTube streamers in each country and which games generated the highest levels of viewership in Q1 2020 […]

2020-04-13T07:25:34+00:00April 13th, 2020|Arabic Streaming|