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Esports Campaigns: Global vs. Local

Esports campaigns continue to grow in size and variety as more brands enter the space. The challenge we all face is how to support and nurture new brands into the space when brand characteristics and objectives differ.

In the past year we’ve seen more involvement from Automotive brands like Toyota and Honda. They have opted to go wider than just logo placement with an emphasis on relevant content. This is great and it makes sense for globally recognised brands. Any esports fan […]

2019-08-13T09:55:04+00:00August 13th, 2019|Digital Marketing|

Saudi Event Show – We’re presenting about esports

Saudi Event ShowThe Saudi Event Show is being hosted at the end of September and we’re pleased to confirm that we’ll be attending and presenting. The show is aimed at event organisers and suppliers who operate across different verticals.

Our presentation will be focused on esports and will give some insight into what makes an esports event. We’ll also be providing guidance on what event organisers need to consider when […]

2019-08-13T09:55:42+00:00August 13th, 2019|Uncategorized|

Lead generation in esports – 4 ways to capture data

In this article we look at lead generation in esports and how brands can utilise different parts of the esports ecosystem.

Introduction

During recent esports conversations with a financial services company one of the objectives they mentioned was lead generation. Many brands moving into esports  are looking for brand awareness so this was a different challenge.

With the main products being credit cards, loans and mortgages the target audience is of a specific shape and size – those over 18.

Following this conversation we sat […]

2019-08-13T09:56:27+00:00August 6th, 2019|Digital Marketing|

Arabic Streaming Summary – 22nd July 2019

Having been running these summaries for a couple of weeks it’s now possible to identify the most consistent streamers. Making the commitment to stream regularly and engage with an audience is not easy so it shows that gamers in the Middle East are starting to identify opportunities to build a reputation and a following.

PUBG reclaims bulk of Top 10 on Youtube

PUBG Mobile returned this week on Youtube with 5 of the top 10 playing and another 2 playing the PC version. […]

2019-08-13T09:57:42+00:00July 31st, 2019|Arabic Streaming|

An introduction to FIFA esports

FIFA Esports has changed a lot over the past few years where the FIFA Interactive World Cup has evolved into the Global Series and FIFA eWorld Cup.

This article provides an overview of the current Global Series structure. It details the in-game aspects, the international tournaments and the route to becoming eWorld Cup Champion.

FIFA 19 Global Series Structure

FIFA Ultimate Team (FUT) in-game structure

FIFA Ultimate Team (FUT) is a mode inside the FIFA game […]

2019-08-13T09:58:17+00:00July 28th, 2019|FIFA Esports|