Blog - Cheesecake Digital

Arabic Streaming Summary – 7th October 2019

Our latest Arabic streaming summary answers some key questions about viewership preferences on Youtube and Twitch. This comes following the launch of FIFA20 and as Fortnite Season 10 comes to an end.

Fortnite Season 10 squashes PUBG Mobile on Youtube

Throughout the time we’ve been creating these streaming summaries PUBG Mobile has always been a constant. However, with Fortnite Season 10 coming to an end we can see a switch in focus for the top streamers. Haman391 streamed for 3 times as long […]

Philip Wride2019-10-16T06:55:36+00:00October 16th, 2019|Arabic Streaming|

Arabic Streaming Summary – 8th September 2019

After a little break over the summer we’re back with another Arabic streaming summary. This report is for the week of 8th September.

PUBG Mobile hasn’t shifted on Youtube

Although we took a short break PUBG Mobile hasn’t. It is still the game being streamed by the majority of the top 10 streamers on Youtube.
Most of the familiar names are still in the top 10 with a few changes. Mohamed Adel is a new name and represents Egypt. For the UAE we have […]

Philip Wride2019-09-17T08:48:23+00:00September 17th, 2019|Arabic Streaming|

Partner Spotlight – Integro

Integro Integro are an insurance broker who have expanded into the world of esports over the past year. With policies for event organisers, teams and brands their objective is to provide a level of stability and support.

Some of the policies they offer include Cancellation Insurance for event organisers. This supports event organiers in case their event is cancelled. There’s also policies for Equipment Insurance and Prize Indemnity Insurance.

The teams side […]

Philip Wride2019-08-20T07:47:21+00:00August 20th, 2019|Digital Marketing|

Esports Campaigns: Global vs. Local

Esports campaigns continue to grow in size and variety as more brands enter the space. The challenge we all face is how to support and nurture new brands into the space when brand characteristics and objectives differ.

In the past year we’ve seen more involvement from Automotive brands like Toyota and Honda. They have opted to go wider than just logo placement with an emphasis on relevant content. This is great and it makes sense for globally recognised brands. Any esports fan […]

Philip Wride2019-08-13T09:55:04+00:00August 13th, 2019|Digital Marketing|

Saudi Event Show – We’re presenting about esports

The Saudi Event Show is being hosted at the end of September and we’re pleased to confirm that we’ll be attending and presenting. The show is aimed at event organisers and suppliers who operate across different verticals.

Our presentation will be focused on esports and will give some insight into what makes an esports event. We’ll also be providing guidance on what event organisers need to consider when […]

Philip Wride2019-08-13T09:55:42+00:00August 13th, 2019|Uncategorized|