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Q3 MENA Game Streaming & Viewership Report now available

Following on from our Q1 and Q2 reports charting the impact of COVID-19 we’re pleased to release our Q3 report. This report continues to look at game preferences for the top YouTube streamers across the region. It also provides a comparison between Twitch and YouTube viewership as well as streamer preference of game and consumer preference of game for key markets including KSA, UAE, Egypt and Iraq. For the direct country comparisons on YouTube we’ve added Kuwait due to a sustained […]

2020-10-15T10:58:32+00:00October 15th, 2020|Arabic Streaming, Esports|

ESI Digital Summer Recap

ESI Digital - Middle East

 

A few weeks ago EsportsInsider hosted virtual conference ESI Digital. Each day focused on a different region and Day 2 was dedicated to the Middle East. We were involved in the panel about Esports Events in the region and the challenges/opportunities. Other sessions included a case study looking at how Orange (telecoms company) are working with FATE Esports in Jordan.

The recordings from all days of the conference are now […]

2020-09-14T09:32:43+00:00September 14th, 2020|Esports|

Why the right messaging is so important in esports

Over the past month we’ve seen the good and the bad of messaging when it comes to esports partnerships.

NEOM, one of the Giga projects from Saudi Arabia partnered with both LEC and BLAST. LEC is the top tier European franchised league for League of Legends (from Riot) while BLAST has mainly focused on CS:GO tournaments.

The BLAST announcement focused on working with NEOM to build out the vision for esports academies and how forward looking NEOM is as the “city of the […]

2020-08-04T10:12:49+00:00August 4th, 2020|Esports|

New partnership with Intigral for tournament broadcasts on DawriPlus

Intigral x Cheesecake Digital

 

Monday 6th July, 2020, Dubai: Intigral, a leading provider of digital entertainment and sports in MENA, is pleased to announce further expansion into the gaming and esports space through a partnership agreement with Cheesecake Digital, the leading esports and gaming agency in the Gulf.

Intigral recently introduced gaming content to the DawriPlus platform, in an expansion which will see Arabic-speaking broadcasts of local, regional and international esports and gaming tournaments transmitted […]

2020-07-06T09:30:20+00:00July 6th, 2020|Esports|

Customware watches come to esports

Over the past year customware in esports has been on the rise with sports apparel brands expanding into the space. There have been collaborations between apparel brands and tournament organisers, esports teams and streamers.

More recently we’ve seen accessories become the latest ground for collaboration. Fnatic, one of the world’s leading esports teams, recently created a custom-designed Gucci watch. For tournament organisers we’ve seen BLAST create a custom timepiece with TW Steel.

 

Fnatic Gucci Watch

 

With […]

2020-06-28T10:55:18+00:00June 28th, 2020|Esports|