Data in esports is becoming a hot topic as more brands, investors, broadcasters and traditional sports teams move into the space. From the more traditional sports world there are established practices and benchmarks around customer and user data.
Sports teams understand who has bought a season ticket and whether they are a repeat purchaser. Some of that data may be shared with brands or partners enabling them to cross-reference with their own ecommerce purchases.
Investors know the value of data and that’s why many of the investments we see in the technology space are skewed towards the size of the userbase. Facebook is the perfect example of this as they secured sizeable investment before they started generating revenue.
In this article we’re going to give you 4 tips for how you can unlock hidden value from the data in esports. This doesn’t matter if you are a brand, an esports team, a traditional sports team expanding into the space or a platform provider.