Data in esports is becoming a hot topic as more brands, investors, broadcasters and traditional sports teams move into the space. From the more traditional sports world there are established practices and benchmarks around customer and user data.

Sports teams understand who has bought a season ticket and whether they are a repeat purchaser. Some of that data may be shared with brands or partners enabling them to cross-reference with their own ecommerce purchases.

Investors know the value of data and that’s why many of the investments we see in the technology space are skewed towards the size of the userbase. Facebook is the perfect example of this as they secured sizeable investment before they started generating revenue.

In this article we’re going to give you 4 tips for how you can unlock hidden value from the data in esports. This doesn’t matter if you are a brand, an esports team, a traditional sports team expanding into the space or a platform provider.

Viewership for the top Arabic Youtube streamers has seen further changes this week with re-entries, new names and a slide in viewership numbers. On Twitch the top streamer for the past two weeks didn’t stream

Youtube viewership stays low with reduced focus on PUBG Mobile

Streamer aeod 1407 continues as the No.1 of the top Arabic Youtube streamers for the 3rd week in a row with 88K Total Hours Watched from his 45 hours of streaming during the week. This is more Hours Watched than last week but about 50K short of his success during the week for the 29th May. A closer look at his figures suggest this is due to a lower ACCV which hit 3.8K for the week of 29th May but only reached 1.8K this week.

The top Arabic streamers list received a bit of a shakeup last week. The Eid holiday will have played some part in this as most people had a week off work.

Youtube continues with PUBG but viewership drops

On Youtube PUBG Mobile continued to be the game of choice with 5 of the top 10 streamers playing. Aeod1407 maintained the top position but the number of Total Hours Watched and the Average Concurrent Viewers (ACCV) halved. We also saw Haman391 from Bahrain drop out of the top 25 and be replaced by BanderitaX. BanderitaX is normally a FIFA Youtube content creator so it was interesting to see him in the list playing Fortnite.

We know that creating an esports marketing campaign can be tough and that’s why we’ve provided a handy checklist. “The 10 parts of an esports marketing campaign” can be used as a printout or circulated to the wider project team. This will ensure everyone is on the same page and covering the key areas.