BLAST Pro Series Bahrain
BRIEF: Rfrsh Entertainment, owners of the BLAST Pro Series, tasked us with planning, designing and managing the outdoor Fan Fest area for their 2019 Global Finals in Bahrain. They were looking for a series of side activities that would support the major CS:GO finals that were happening in the indoor arena on the main stage..
REQUIREMENTS: Utilise the Fortnite influencers that had been signed for the event and include activations for CS:GO Skill Challenges, Merchandise and Autograph sessions.
A series of side activities that included an outdoor stage for Arabic commentary of the CS:GO tournament matches, a Fortnite booth supported by leading regional gaming influencers, a FIFA booth for casual play, CS:GO skill challenges and several other activations. We built a schedule that enabled the CS:GO to be the major focus and worked with 3rd parties to populate and manage the different aspects of the Fan Fest area. During the weekend we also held several autograph sessions in the Fan Fest with the leading CS:GO teams. These sessions created long queues of fans and were a testament to the passion of esports fans in Bahrain.